🌼 Things We Love

✅ The smell of old books in a secondhand bookstore that feels like Midnight’s Children meets Before Sunrise
✅ When your playlist shuffles to the exact right song, like Arijit on a rainy day
✅ A perfume that makes you feel like you’re in a Zoya Akhtar film montage
✅ Reading a Murakami novel while sipping chai at 2 AM — and you don’t care how quirky it sounds
✅ That moment in Tamasha when you just want to break free and dance alone in your room
✅ Fresh bedsheets, fairy lights, and your favourite candle — your own rom-com set
✅ An old diary scribbled with half-baked poetry, dried petals, and maybe an ex’s initials
✅ Walking into a room and someone says “You smell like someone I want to know”
✅ The smell of rain on hot concrete — a classic monsoon Bollywood scene
✅ Sharing a playlist on Spotify that’s basically a secret love letter
✅ Finding that lost tin of solid perfume in your college tote — like a signature scent time capsule
✅ Stealing spritzes from your mom’s old perfume bottle before a big exam (good luck charm)
✅ The Notebook, Yeh Jawaani Hai Deewani, Little Women — we’re soft for dreamy chaos
✅ A line from Normal People that hurts so good, just like the scent that stays on your scarf
✅ Long train rides with windows down, the smell of rain, and Lata Mangeshkar in your earphones

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🙅♀️ Things We Hate

❌ Perfume bottles that break inside your bag — bye, all your outfits and half your bank balance
❌ When someone calls you “extra” for having a candle for every mood (yes, we do, and?)
❌ Fragrances that disappear faster than your motivation on a Monday morning
❌ People who think one scent is enough (we’re main characters, babe, not NPCs)
❌ A gym bro who sprays half a can of deodorant — our noses are dying
❌ When the vibe is Tamasha but your life is stuck on Office Office reruns
❌ Fake “unlimited” testers that run out before you even decide
❌ Gatekeeping iconic perfumes behind fancy brand names — we see you
❌ Getting judged for rewatching Twilight just for the nostalgia — Edward Cullen did nothing wrong (okay, maybe he did)
❌ Perfumes that promise to last all day but ghost you quicker than that Hinge match
❌ Bookstores that smell dusty, but not in a good way (can we get a scented bookmark, please?)
❌ One-word replies to your 2-paragraph text at 3 AM
❌ Scent memories that fade when you’re just trying to romanticise your life

 

Smell good. Feel good. Romanticise your ordinary.

Sugandhi isn’t just perfume — it’s your movie montage, your indie playlist, your half-read book that smells like home.
Smell iconic, stay grounded. We’re all main characters here.